Client:
Ignite Fitness Gym, UK
Date:
July 2025
Duration:
One Month
Cost:
- -
How and what
we did
Ignite Fitness launched a New Year's transformation challenge and needed a suite of bold, motivating graphic assets for social media, in-gym posters, and email marketing to drive sign-ups.
1. Creative Briefing & Concept Development:
The creative direction was "Power in Progress." We developed a concept using high-energy photography, dynamic typography, and a vibrant color gradient of electric orange and purple to evoke energy and transformation.
2. Asset Creation & Rollout:
We created a series of social media graphics (static and animated), a promotional video trailer, A3 posters for the gym, and email newsletter templates. Each asset featured a consistent visual language and a clear, strong call-to-action.
3. Success and Impact:
The campaign was highly visually distinctive in a crowded market. It resulted in a 50% increase in challenge sign-ups compared to the previous year, with members citing the "energetic and professional" look as a key factor in their decision to join.
