Client:
TerraKaffe, UK
Date:
May 2025
Duration:
One Month
Cost:
- -
How and what
we did
TerraKaffe was a new artisan coffee roastery entering a saturated market. They needed a distinct brand identity and strategy to communicate their commitment to sustainability and single-origin beans.
1. Brand Strategy & Positioning:
We conducted a workshop to define their core values: "Earthy," "Authentic," and "Conscious." We developed a brand positioning that focused on "Traceable Taste—from soil to cup," differentiating them from large commercial brands.
2. Visual Identity Development:
The logo combined an abstract coffee plant leaf with a modern typographic mark. The color palette was inspired by natural earth tones—deep browns, warm terracotta, and cream. We selected a rugged, serif typeface to convey authenticity and paired it with a clean sans-serif for balance.
3. Brand Application & Guidelines:
We applied the identity to packaging, merchandise, and social media templates. A comprehensive brand guideline booklet was delivered, ensuring consistency. The launch successfully positioned TerraKaffe as a premium, trustworthy brand for discerning coffee lovers.
